Brand Guidelines
Brand Colors
Primary Color - Pantone 541 C
Deep blue used for logos, headers, and key brand elements
60% Lighter
#99b1c6
Light backgrounds, subtle accents
40% Lighter
#668aa9
Secondary elements, borders
Base Color
#003c70
Primary brand elements
40% Darker
#002443
Text, strong emphasis
60% Darker
#00182d
Dark backgrounds, headers
Secondary Color - Pantone 200 C
Rich red used for accents, highlights, and call-to-action elements
60% Lighter
#e39dac
Soft backgrounds, gentle accents
40% Lighter
#d66d82
Hover states, secondary buttons
Base Color
#ba0b2f
Accent elements, CTAs
40% Darker
#70071c
Active states, emphasis
60% Darker
#4a0413
Deep accents, shadows
Neutral Colors
Grayscale palette for text, backgrounds, borders, and supporting elements
Pure White
#ffffff
Backgrounds, cards, clean spaces
Light Grey
#f9fafb
Subtle backgrounds, sections
Medium Light
#e5e7eb
Borders, dividers, disabled states
Medium Grey
#9ca3af
Placeholder text, icons, secondary info
Medium Dark
#6b7280
Secondary text, subtle emphasis
Dark Grey
#374151
Body text, headings, strong content
Very Dark
#111827
High contrast text, emphasis
Pure Black
#000000
Maximum contrast, special emphasis
Logos
Primary Logos
Use on light backgrounds
Use on dark backgrounds
Icon Logos
Use on light backgrounds
Use on dark backgrounds